Musa, R., Pallister, J., and Robson, M., 2004. Assessing customer satisfaction within the direct sales channel using consumption system approach: Empirical evidence from Malaysia. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 27 Nov-1 Dec, Wellington, New Zealand.[Pdf] [Pdf1]
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Musa, R. (2005) A Proposed Conceptual Framework Of Satisfaction—Attitudinal Loyalty—Behavioural Loyalty Chain: Exploring The Moderating Effect Of Trust. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 5-7 Dec, Fremantle, Western Australia [Pdf] [Pdf1]
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Rosidah Musa, Nor Asiah Omar, Musramaini Mustapha, (2006) Benefits—Satisfaction—Loyalty Linkages in Retail Loyalty Card Programme Model: Exploring the Roles of Programme Trust and Programme Commitment. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC), 4-6 December, Brisbane, Australia [pdf]
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